I should clarify the title of this article. I'm not in any way suggesting that photographers and graphic designers don't put their talents to good use every day in the workplace. I simply want to discuss using your talents to help others and doing so on a volunteer basis.
Many photographers are familiar with Help Portrait and similar efforts, but you can use your talents in other ways as well. I often volunteer to shoot and design for local non-profit organizations. I recently designed a few banners for a local Cub Scout pack for their holiday parade float and shoot images for my local church regularly.
Recently, a student-athlete at the university were I work asked me to help with a poster design for an upcoming mission trip. She needs to raise more than $15,000 to sponsor 11 months of work in 11 countries on her
World Race. She really just wanted a decent photo and some text next to it so she'd have something to get peoples' attention. Being a person that's either full speed or stop, I couldn't let it just be a boring image. My opinion was simple: even if people don't like the concept, they won't be able to say that no effort was put into it. And away I ran with the idea.
The concept was to mimic the film Book of Eli. I won't spoil the film if you haven't seen it, but the premiss is that a man has been called by God to travel across the American wasteland (post nuclear war) to fulfill a specific mission. Nesya, the student taking the trip, will do much of the same. She will spend nearly a year visiting impoverished countries and communities and working with a variety of people groups on countless aid projects and in teaching ministries. She'll be living out of a backpack the entire time. Again, if you've seen the film, this was a perfect fit for a theme.
Step one was to conceptualize the final piece and how it would be used. We decided that it would be good to have some business cards with her information to send out in letters and to hand out to people she may happen on by chance. We also wanted to make 11x17 posters to present some of the basic information and encourage viewers to find out more about the work.
The concept was an open desert - were much of the Book of Eli film takes place. I didn't have any good images of the desert, despite living in Arizona for several years so, I resorted to stock images which I purchased, retouched and composited. Here are the two images that we decided on:
The above images was chosen as the major background piece. Even the sky would work perfectly for the look we were after, especially after a few tweaks in Photoshop.
The image above would be used for the road only. I had to alter the perspective to work with the horizon line in the top photo and it required lengthening and tapering to gain a vanishing point.
Here is what the background looked like after some composite work in Photoshop.
The film is shot in desaturated tones to convey the drab and desolate world that remains. So, I punched up the drama in the sky, desaturated the setting and boosted the contrast.
Next we had to shoot Nesya. In the film, Mila Kunis' character is dressed in clothing that remains. She has a plaid long sleeve shirt, vest, hip pouch and aviators. At the end of the film, she carries a backpack and inserts a pair of Dr. Dre Beats headphones as she begins her journey. So, we echoed this the best we could with what we had.
I photographed her in the parking lot outside my office so that I could use the sun as a hair light and so I'd have plenty of ambient. I ended up shooting at ISO 400 at 1/200th at f/11 or so, though I did make some changes depending on the pose. I photographed her looking in various directions. We'd check them on the background later and decide which image we felt worked best.
Here is the selected image right out of the camera.
I did a poor job of keeping her in front of the original background which was a light colored building in the distance. We had no clear view of the sky from an angle that would work for the point of view, so we just, well, winged it.
I lit her with a single Alien Bees 800 strobe shot through a 51" translucent PLM umbrella with the Spill Kill fabric installed on the back so, it was basically a brolly box. This threw a broad, but diffused light and the Kill fabric allowed maximum efficiency by forcing all light through the front of the umbrella face. I set it to just under 1/4 power to fill the unlit portion of her face. You can see the reflection in her sunglasses. The PLM was approximately 5 feet off the ground and 5 feet away and powered with a Paul C. Buff Vagabond pack.
The final lighting setup is shown below and is a classic cross-light setup using the sun as the hair light.
After we had the shot, I removed her form the background, removed the light reflection from the sunglasses, did very minor retouching to the skin and then added some contrast and desaturation work to echo the background environment.
Once she was added to the frame it was simply a matter of adding a shadow to the ground behind her, bringing in some gradients to allow the text to stand out and placing the text in the appropriate areas. Here is the final composite.
I hope you found this breakdown helpful, but more importantly, I hope you take away the principle of helping others with your craft. There's no harm in charging for your services, but donating your time is hugely rewarding to those you help, and perhaps more so, for you individually.
Until next time, be safe and happy shooting.
