The photography world got a pleasant surprise when they announced that the X100 would be arriving this spring. Amidst all of the other big releases, it was this little, simplistic, retro unit that really caught the attention of so many people. Why? Well, even though the needs and likes of each photographer are different, there has to be something about it that's indeed a universal draw and I think that the simplistic functionality coupled with the retro styling and just the right amount of technology has really boosted this camera into the limelight.
The retro styling is the first thing that jumps out about this camera. It's unlike anything else on the market, with perhaps its closest competition being the Olympus PEN series, which doesn't go this far down the retro styling track.
There is a manual knob on the top for shutter speed and another for exposure compensation. There is a retro style shutter button that takes the syringe-style screw in remote shutter release cable and there is a hot shoe - that's it!
The aperture dial is where it used to be - on the lens. The newest lenses out there have the aperture controlled electronically. This has the aperture dial right where it should be at the base of the lens next to the body and it's marked with full stop increments starting at f/2. It appears that ISO is still dialed in via the menu system.
The lens is fast, but fixed. That means you have 35mm equivalent all the time. Because of this, the camera will probably appeal to hobbyists as well as travel and street photographers more so than traditional shooters or those looking for more focal range. The lens has a four leaf shutter that is very quiet and fires at up to 1/4000 of a second.
Behind the lens is a 12 megapixel APS-C size sensor. That puts it on par with sensor sizes in most DSLRs and up in size from the four thirds offerings from Olympus and Panasonic. The only other major small body APS-C player is the Sony NEX series. It offers interchangeable lenses and a lower price point, but it lacks a viewfinder - even an option for an add-on - and a hot shoe. There are other pros and cons that come into play, but the bottom line here is that Fuji will have a love it or hate it following as there isn't much out there that can compete with the feature set directly.
The flagship feature of this model is the hybrid viewfinder. The camera features a genuine optical viewfinder with digital overlay indicating the exposure information, EV levels, a histogram, color temperature, digital level and more. With the flip of the switch on the front of the camera, the optical window closes and a super high resolution electronic viewfinder takes over. It's the first of it's kind and it has certainly generated a great deal of discussion and from the hands-on reviews I've looked at so far, it's very good. Or, if you must, you can use the LCD screen to compose your images. (PS, if your doing this, you might want to look at some less expensive cameras as you're eliminating one of the camera's strongest features).
For a complete look at the features, visit the product site here.
The body is well built, simple and will certainly be fun for the lucky owners.
The bad? Other than the arguably limited fixed focal length, it's expensive at $1,200. You can get a very well equipped DSLR with various lenses for the same price or less and offers you more versatility. But you wont get the looks, build, and hybrid finder. And not to mention a small, easy to use, compact take-anywhere shooter.
Others will compare it to maybe something like an Olympus E-PL series. Well, you get a body and more versatile 28-84mm equiv. lens, but it's slower and there's no EVF built in. If you want to make a similar package you'd need the $350 Panasonic 20mm (40mm equiv.) f/1.7 lens and the $250 EVF adapter and pairing that with a $600 E-PL2 body puts you in a similar price point. Remember, the E-PL2's shoe will be occupied by the EVF, so you LOSE your hot shoe potential.
Again, this is not a review as I have not had any hands-on experience with it nor will I be purchasing one. This is a look at the potential pros and cons and my opinion on where this little guy will fall in the end.
PROS:
Sexy, sleek, retro design
Build quality
Fast lens
Great simplicity - it gets to the shooting and away from living in menus
Extraordinary viewfinder
APS-C size sensor really puts it in a league of it's own
Quiet leaf shutter
Cool built in modes including panorama stitch similar to that found on Sony cameras
Seemingly great high ISO performance - see DPREVIEWs sample images here.
Everyone will be jealous of you
CONS:
Expensive
Fixed focal length
Smaller body may not be for everyone
Bottom line: Get in line, because even at $1,200 these babies are going to fly off the shelves.
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